Architecture is communication

More than ever, companies need flexible, creative and highly motivated staff. They also seek direct exchange with their clients or consumers, integrating their requirements into the production process.
Our role is to create the structures, technical systems and architectural design that will help our clients convey the right message to their target groups, whether customers or staff.

Companies today define themselves through brand values like vitality, flexibility, innovation and communication. For aib, corporate architecture means taking this corporate definition as the basis for our design and for the systematic implementation of our architectural solution. Corporate architecture means more than extending corporate design to a building. It is not just about using standard materials and colours to flag up corporate identity. We see building as an opportunity for our clients to translate the promise behind their brand values into physical reality. To inspire staff and communicate with customers, those corporate values and principles must be clearly and visibly conveyed. aib see corporate architecture as a way of helping your staff and your customers to experience corporate values in spatial terms.
Ideas like innovation, transparency, communication and openness create a conceptual link between the client and the designer. Potentially, they can always be expressed in a spatial structure or architecture. The outcome will depend on the hallmarks that distinguish our client’s company.

By creating a work environment that offers carefully conceived added value to employees and visitors alike, we are not only serving the company. Any building is a public statement and so a form of communication between the company and the society within which it operates. In this sense, corporate architecture benefits the company and its social environment.

Photos: Kaeser Kompressoren GmbH | QVC Headquarters, Dusseldorf | MAN Nutzfahrzeuge AG | ThyssenKrupp | QVC Communication Centre, Bochum | Barmenia Versicherungen